UI/UX Design Rate Benchmarks — India 2026
| Service | Fresher (0–1 yr) | Mid-level (2–4 yr) | Expert (5+ yr) |
|---|---|---|---|
| Mobile app UI (per screen) | ₹1,500–₹3,000 | ₹4,000–₹8,000 | ₹10,000–₹20,000 |
| Mobile app (10–20 screens) | ₹20,000–₹40,000 | ₹50,000–₹1,20,000 | ₹1,50,000–₹4,00,000 |
| Web app / SaaS (15–30 screens) | ₹30,000–₹60,000 | ₹80,000–₹2,00,000 | ₹2,50,000–₹6,00,000 |
| Landing page / marketing site | ₹5,000–₹12,000 | ₹15,000–₹35,000 | ₹40,000–₹1,00,000 |
| UX audit (existing product) | ₹8,000–₹15,000 | ₹20,000–₹50,000 | ₹60,000–₹1,50,000 |
| Design system / component library | ₹15,000–₹30,000 | ₹40,000–₹1,00,000 | ₹1,20,000–₹3,00,000 |
| UX research (interviews + synthesis) | ₹10,000–₹20,000 | ₹25,000–₹60,000 | ₹70,000–₹2,00,000 |
| Prototype (interactive, Figma) | ₹5,000–₹12,000 | ₹15,000–₹35,000 | ₹40,000–₹80,000 |
Hourly rates: For retainer or ongoing work, mid-level UI/UX designers in India charge ₹800–₹2,500/hour domestically and $25–$60/hour for international clients. Expert designers with SaaS or fintech portfolio charge ₹3,000–₹6,000/hour domestically.
The UI/UX Proposal Template
UI/UX DESIGN PROPOSAL
Prepared by: [Your Name]
Date: [Date]
Prepared for: [Client Name / Company]
Project: [Project name]
Valid for: 14 days
1. PROJECT UNDERSTANDING
Based on our conversation, I understand you need [e.g., "a complete redesign of your B2B SaaS onboarding flow to reduce drop-off and improve activation rate for SMB users in India"].
Platform: [Web / iOS / Android / Cross-platform]
Current state: [Existing product with issues / new product from scratch]
Target users: [description of end users]
Primary goal: [Reduce churn / Increase conversions / Launch MVP / Redesign dated UI]
Tech stack (for handoff): [React / Flutter / Swift / etc.]
2. APPROACH & PROCESS
My design process follows four phases:
Phase 1 — Discovery (Week 1)
• Kickoff call (60 min) — align on goals, users, constraints
• Review of existing product / competitor analysis
• User flow mapping and pain point identification
• Deliverable: Brief document + current state audit
Phase 2 — UX (Weeks 1–2)
• User journey maps for [X] key flows
• Low-fidelity wireframes ([X] screens)
• Information architecture
• Deliverable: Wireframe deck for feedback before visual design begins
Phase 3 — Visual Design (Weeks 2–4)
• High-fidelity UI designs in Figma ([X] screens)
• Responsive variants for: [Desktop / Tablet / Mobile]
• Design system: colours, typography, spacing, component library
• Micro-interactions and state designs (hover, active, error, empty, loading)
• Deliverable: Figma file with all screens + component library
Phase 4 — Handoff (Week 4–5)
• Interactive prototype (Figma clickthrough)
• Developer handoff via Figma Inspect with annotations
• Asset export (icons, images, illustrations) in required formats
• 1-hour walkthrough call with dev team
• Deliverable: Shared Figma link + exported assets folder
3. SCOPE OF WORK
Included in this proposal:
• [X] screens / templates
• [X] user flows
• Design system components: buttons, inputs, modals, navigation, cards, [other]
• All responsive breakpoints: [Desktop 1440px / Tablet 768px / Mobile 375px]
• 1 round of stakeholder feedback per phase
Not included: [UX writing / copywriting, development, user testing with real users, motion design / animations, A/B testing, backend logic]
4. REVISION POLICY
• Each phase includes 1 round of revisions before advancing
• Visual design phase includes 2 rounds of revisions
• Revisions are limited to the approved direction from wireframe sign-off
• Direction changes after visual design begins are out-of-scope and billed at ₹[hourly rate]/hour
• Feedback must be provided within 5 business days per round; delays extend the timeline accordingly
5. PRICING
6. PAYMENT SCHEDULE
• 40% advance on signing (to begin Discovery + UX)
• 30% on approval of wireframes (to begin Visual Design)
• 30% on final delivery (Figma handoff + prototype)
• Figma source files and asset exports released only after final payment
7. INTELLECTUAL PROPERTY
All designs remain my intellectual property until full payment is received. Upon full payment, [Client Name] receives exclusive rights to use, modify, and distribute the final designs. I retain the right to display the work in my portfolio after your product is publicly launched.
8. CONFIDENTIALITY
I will keep all business information, user research data, and unreleased product details strictly confidential.
9. SUPPORT AFTER HANDOFF
I offer 2 weeks of post-handoff support at no additional charge for clarification questions from your development team. After that, ongoing design support is available at ₹[hourly rate]/hour.
ACCEPTANCE
Payment of the advance or written confirmation constitutes acceptance of this proposal.
[Your Name] · [Email] · [Behance/Dribbble/Portfolio URL]
Prepared by: [Your Name]
Date: [Date]
Prepared for: [Client Name / Company]
Project: [Project name]
Valid for: 14 days
1. PROJECT UNDERSTANDING
Based on our conversation, I understand you need [e.g., "a complete redesign of your B2B SaaS onboarding flow to reduce drop-off and improve activation rate for SMB users in India"].
Platform: [Web / iOS / Android / Cross-platform]
Current state: [Existing product with issues / new product from scratch]
Target users: [description of end users]
Primary goal: [Reduce churn / Increase conversions / Launch MVP / Redesign dated UI]
Tech stack (for handoff): [React / Flutter / Swift / etc.]
2. APPROACH & PROCESS
My design process follows four phases:
Phase 1 — Discovery (Week 1)
• Kickoff call (60 min) — align on goals, users, constraints
• Review of existing product / competitor analysis
• User flow mapping and pain point identification
• Deliverable: Brief document + current state audit
Phase 2 — UX (Weeks 1–2)
• User journey maps for [X] key flows
• Low-fidelity wireframes ([X] screens)
• Information architecture
• Deliverable: Wireframe deck for feedback before visual design begins
Phase 3 — Visual Design (Weeks 2–4)
• High-fidelity UI designs in Figma ([X] screens)
• Responsive variants for: [Desktop / Tablet / Mobile]
• Design system: colours, typography, spacing, component library
• Micro-interactions and state designs (hover, active, error, empty, loading)
• Deliverable: Figma file with all screens + component library
Phase 4 — Handoff (Week 4–5)
• Interactive prototype (Figma clickthrough)
• Developer handoff via Figma Inspect with annotations
• Asset export (icons, images, illustrations) in required formats
• 1-hour walkthrough call with dev team
• Deliverable: Shared Figma link + exported assets folder
3. SCOPE OF WORK
Included in this proposal:
• [X] screens / templates
• [X] user flows
• Design system components: buttons, inputs, modals, navigation, cards, [other]
• All responsive breakpoints: [Desktop 1440px / Tablet 768px / Mobile 375px]
• 1 round of stakeholder feedback per phase
Not included: [UX writing / copywriting, development, user testing with real users, motion design / animations, A/B testing, backend logic]
4. REVISION POLICY
• Each phase includes 1 round of revisions before advancing
• Visual design phase includes 2 rounds of revisions
• Revisions are limited to the approved direction from wireframe sign-off
• Direction changes after visual design begins are out-of-scope and billed at ₹[hourly rate]/hour
• Feedback must be provided within 5 business days per round; delays extend the timeline accordingly
5. PRICING
| Phase | Deliverable | Price |
|---|---|---|
| Discovery | Audit + user flows | ₹[price] |
| UX | Wireframes ([X] screens) | ₹[price] |
| Visual Design | UI screens + design system | ₹[price] |
| Prototype + Handoff | Interactive prototype + dev handoff | ₹[price] |
| Subtotal | ₹[subtotal] | |
| GST @18% (SAC 998312) | ₹[GST] | |
| Total | ₹[total] |
6. PAYMENT SCHEDULE
• 40% advance on signing (to begin Discovery + UX)
• 30% on approval of wireframes (to begin Visual Design)
• 30% on final delivery (Figma handoff + prototype)
• Figma source files and asset exports released only after final payment
7. INTELLECTUAL PROPERTY
All designs remain my intellectual property until full payment is received. Upon full payment, [Client Name] receives exclusive rights to use, modify, and distribute the final designs. I retain the right to display the work in my portfolio after your product is publicly launched.
8. CONFIDENTIALITY
I will keep all business information, user research data, and unreleased product details strictly confidential.
9. SUPPORT AFTER HANDOFF
I offer 2 weeks of post-handoff support at no additional charge for clarification questions from your development team. After that, ongoing design support is available at ₹[hourly rate]/hour.
ACCEPTANCE
Payment of the advance or written confirmation constitutes acceptance of this proposal.
[Your Name] · [Email] · [Behance/Dribbble/Portfolio URL]
Design Handoff Checklist
A thorough handoff prevents "why does this look different in development?" disputes. Share this checklist with your client at handoff:
- Figma file shared with view access to developer team
- All layers named and organised (no "Frame 1", "Rectangle 2")
- Components created for all repeating elements
- States defined: default, hover, active, disabled, loading, error, empty
- Colours using named styles (not hardcoded hex)
- Typography using text styles (not manual font settings)
- Spacing uses 8px grid system (documented)
- Icons exported as SVG with correct viewBox
- Image placeholders with correct aspect ratios
- Annotations on complex interactions or edge cases
- Prototype link shared for flow walkthroughs
- Assets exported to Drive/WeTransfer folder
How to Structure Discovery Pricing
Many designers skip discovery and go straight to screens — this is the primary cause of redesigns and scope creep. Discovery is where you earn the right to design confidently. Price it properly:
- Under ₹30,000 total project: Discovery is bundled — include 1 kickoff call + competitive analysis in the project price
- ₹30,000–₹1,50,000 project: Separate discovery as 15–20% of total project fee (e.g., ₹15,000 discovery on a ₹1,00,000 project)
- Above ₹1,50,000: Sell discovery as a standalone engagement first. Many clients who "just want screens" discover real user problems during discovery and expand scope willingly.
Discovery as a sales tool: A paid discovery phase signals serious clients (low-commitment clients walk away). It also positions you as a strategic partner, not just a screen-pusher — which justifies higher visual design rates.
Scope Creep Phrases to Watch For
These are common client requests that signal scope creep. Address each immediately with a scope note:
| Client says | What they mean | Your response |
|---|---|---|
| "Just a few more screens" | New flows not in scope | Quote additional screens at ₹[X]/screen |
| "Can you make it feel more premium?" | Direction change after approval | Clarify: this changes the approved direction — additional revision round billed at ₹[X]/hr |
| "Can you also do the marketing site?" | Entirely new project | Happy to — I'll send a separate proposal |
| "The developer wants it in XD/Sketch" | File format change | File conversion is ₹[X] extra (time-intensive) |
| "Can you sit with the dev team for a week?" | Ongoing support not scoped | Ongoing support is ₹[X]/hour, minimum 4 hours |